Philip Warbasse: Voice-First SEO for Small Businesses
Back in January, I had addended Project Voice with Karis Copp, the #1 event for voice tech and artificial intelligence in America, and was amazed to discover the far-reaching possibilities of voice technology and voice-assisted devices.
For printers, a key area to pay attention to is voice-first SEO!
In this podcast, Karis and I spoke to Philip Warbasse, CEO of Warbasse Design, about why incorporating voice-first SEO into a marketing strategy is important for the future of all businesses. He also talks about where the four major voice assistants get their data and how you can make sure the right information about your business is in the right places to make it a result in voice searches.
Follow his advice and voice assistants could be replying with your company name when asked: ‘What’s the best print shop near me?’ Philip cited that half of all searches are expected to be carried out via voice this year, so optimizing your business for voice NOW is crucial – yes, now!
Listen Long and Prosper!
Deborah Corn is the Intergalactic Ambassador to The Printerverse at Print Media Centr, a Print Buyerologist, international speaker and blogger, host of Podcasts From The Printerverse, cultivator of Print Production Professionals the No. 1 print group on LinkedIn, Girl No. 1 at Girls Who Print, host of #PrintChat every Wednesday at 4PM ET on Twitter, the founder of International Print Day and the founder of #ProjectPeacock. She is the recipient of several industry honors and sits on the board of the The Magazine Innovation Center at the University of Mississippi, and is an advisor for the Advertising Production Club of NYC.
Deborah has 25+ years of experience working in advertising as a Print Producer and now works behind the scenes with printers, suppliers and industry organizations helping them create meaningful relationships with customers and members, and achieve success with their social media, content marketing, event marketing and sales endeavors.