Our Favorite Ads of 2012

The most effective advertising is written and designed to build an emotional connection with the target audience and then persuade people to want the product or service featured. Ads do this by combining strong visuals, powerful headlines, well-written copy and compelling calls to action. As 2012 rapidly comes to a close, we wanted to bring you some ads that stood out.

Here is a list of our favorite ads of 2012:

Print Ads

Print advertising is one of the toughest formats because it takes real talent to capture the hearts and the minds of consumers with just one image and a few words. The ads that get imprinted and are remembered for years are those that stretch our imagination.

Coffee Inn coffee houses: Sometimes extremely creative print ads make it difficult to tell what is being advertised, since they focus first on stopping the viewers by intriguing them. This technique pulls the audience in to read headlines and body copy so they understand the products. If you had to picture an image to convey black and white coffee, it's unlikely you'd envision something like this but it works perfectly!

 

 

Monster.com: This print ad is all about juxtaposition and putting two things together that don't belong to illustrate how it feels to find yourself in the wrong profession. A pink ballerina in a bag of toy soldiers gets the point across quickly and sets up Monster.com as the solution.

Norconsult: This design conveys that "complicated" becomes simple when you use these leading Scandinavian consultants. The image shows a myriad of building components within one neat frame.

Video Ads

This video by Honda Civic has been voted as one of the most popular retail ads for this year by YouTube. It uses humor to keep the audience glued to the screen and the unique concept of showing a live spark connects with the brand beautifully!