Let ’Em In
I have always been a huge Beatles and Paul McCartney fan. Growing up, one of my favorite songs for a while was "Let ’Em In," released when Paul was with Wings. That song got me to thinking about printers and open houses.
Have you ever had an open house or considered hosting one? Doing so is a very good idea, especially right after a new equipment acquisition, or if there is something NEW to tell your clients and prospects. Perhaps you just got a new certification or hired some new people. Whatever the reason, done right, an open house can really help you take your relationships with clients and prospects to a new level.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.