Nobody Puts Print Buyers in a Corner
Professional print buyers are too often underestimated.
I’m not talking about newcomers who’ve yet to learn the business. Give them time.
I’m not talking about occasional print buyers who are asked by a manager (usually against their will) to get something printed a few times a year.
And I am most certainly not talking about employees who handle print buying for their firms, but who never “majored” in print—and never plan to. The print-related part of their job is minor and treated like an annoyance. Or a hot potato. They never owned a copy of “Pocket Pal” and never will. They do not go to print buyer events. They don’t admit to handling print work. They wish print would die already.
- Categories:
- Business Management - Marketing/Sales
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com
