Mine Your Own Business
Marketing professionals know the value of a CLIENT list. In fact, they will insist it’s the most valuable asset in a business—a virtual GOLD MINE. That being the case, why would you search out NEW clients/customers, before you have thoroughly mined your existing client list (database)?
Before you go prospecting any further, I suggest you dig a little deeper to get the most out of your “gold mine,” rather than simply using it as an address book.
Philip Beyer, founder/president of Ebiz Products LLC and founder of Beyer Printing Inc. in Nashville Tenn., is a chronic entrepreneur, business systems analyst and consultant. Author of "System Busters: How to Stop Them in Your Business" and recipient of an InterTech Technology Award for the design and development of System100 business process management software. Beyer speaks to business owners across the country on how to bring lean, sustainable order to their businesses. Contact him at (615) 425-2652.