Marketing ROI – Who Cares?
Recently, there was an article shared by Printing Impressions that may have been a bit shocking to those entering the marketing services/cross-media arena. The article was from Advertising Age with the headline “Study Finds Marketers Don't Practice ROI They Preach.” A study of 243 CMOs found that the large majority don’t establish their budgets with the intent to use ROI as a key metric.
Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.