Marketing for the Holidays
The best advice of all is to start as soon as possible. These days, holiday decorations go on sale the day after Halloween with good reason—many people start planning and purchasing early. That's why, whether you are a B2C or B2B company, it pays to have a roadmap for the holidays before you start hearing carols and seeing inflatable snow men on your neighbors' lawns.
Send cards and gifts
If your business sends out holiday cards to employees, prospects and/or clients, August is the time to start designing or purchasing them. We engage the Affinity Express designers to develop both an online card and an embroidered one (for which we've won awards twice!). This allows us to review concepts, test and refine without compromise because of tight deadlines. But it is still not too late for you.
The same is true if you are going to send out any kind of gift. One of the busiest seasons for the promotional products industry is September through mid-December for this very reason. These items take time to produce and customize and you will get more personalized attention from your contacts if you don't wait until the last minute. If there are any issues (like a badly sewn logo or package snafu), you'll also have time to recover.
If you are holding holiday gatherings, waiting until the leaves turn means you may be shut out of various venues as more people start to think about their December plans. And once you've booked your site, you can go ahead and develop invitations to cross that task off your list (and mail them in plenty of time to get the R.S.V.P.s you need). All these activities—cards, gifts and events—will rely on you having a solid list of names, addresses and/or emails for your target audience. It's far more effective to get your sales and other teams to get to work on updating now versus in late November once the holidays have begun and you need the info "now!"