Leave ‘Em Wanting More

Last week Fire Enterprises (FEI) FEI Marketing Tribe Leader Marka concluded demand generation discussions by telling the tribe how to continually nurture prospects from their Website in order to turn them into qualified prospects and, eventually, new customers. This week, Zoot shows sales apprentice Ganymede how to get his hard-to-reach prospects to call back by leaving them wanting more. Remember, fire = print.

Zoot walked past Ganymede’s desk to find him looking glum.