Just How Social Are Your Social Media Efforts?

While discussing the company’s financial outlook last week, Facebook CEO Mark Zuckerberg said, “Over the next five years, we expect four or five billion people to have smartphones. That is more than twice as many people as have computers today.”

That sounds incredible on its face value, but it’s easy to see its veracity. Consider that it’s not uncommon to find high school and college students using their smartphones and tablets with far more regularity (time logged) than their notebook computers…or, gasp, desktop computers!