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Kermit the Frog famously concluded, “It’s not easy being green,” and I think plenty of graphic arts suppliers would agree. I was struck recently by an article questioning the importance of “green” in the marketing message. A print provider was quoted saying, “When we asked our clients if this was interesting to them, the overwhelming response: if it’s more expensive, we don’t care about being green. I don’t even market the green aspect to my clients.”
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Carl and his wife, Judy, owned and operated their own successful Allegra franchise for nearly 20 years before selling the $2.3 million operation in 2003. He is a PrintImage International/NAQP Honorary Lifetime Member and was inducted into NAPL’s prestigious Soderstrom Society in 2010 in recognition of his contribution to the industry.
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