Garbage In/Garbage Out
When I was in junior high in the early ’80s, my school put on a play called “The GIGO Effect.” It was a musical all about computers, which for that time was pretty progressive. This was way before the advent of personal computers, and the Atari 2600 counted as most of our exposure to “computers.”
Any who, the theme of the show was all about how computers are only as “smart” as the people that program them, and if you input something wrong, you will get wrong information back.
Blogger, author, consultant, coach and all around evangelist for the graphic arts industry, Kelly sold digital printing for 15 years so she understands the challenges, frustrations and pitfalls of building a successful sales practice. Her mission is to help printers of all sizes sell more stuff. Kelly's areas of focus include sales and marketing coaching, enabling clients to find engagement strategies that work for them and mentoring the next generation of sales superstars.
Kelly graduated from the University of Michigan with a degree in Political Science and, among other notable accomplishments, co-founded the Windy City Rollers, a professional women's roller derby league. She is also the mother of two sets of twins under the age of ten, so she fears nothing.