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Often it is NOT your fault a job is late, but the customer is always right. A little humor goes a long way in a stressful situation. Both customer and printer are responsible for hitting deadlines and keeping in sync with each other. Communicating, giving updates and getting back to each other quickly to meet production schedules is critical to stay in front of the eight ball. Educate your customers when you miss a deadline.
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Michael Casey
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Michael Casey is the founder of Survey Advantage and strategic partner with several printer associations and franchises. By leveraging information from a printer’s estimation and production software, Mike’s business has helped hundreds of printers automate their customer feedback and lead generation process. He may be reached via e-mail or (401) 560-0311 ext. 103. Read printer case studies on the Survey Advantage Website.
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