Is Social Media Just for Marketing People?
All too often companies want to limit their social media activities to the marketing group. That’s okay if we’re talking about the implementation of the program such as media posts, responses, and related. But that’s not the way the best marketing is produced. In studies commandeered by the largest corporations it has become evident that strategic thinking is the most important element of leadership and this pertains to marketing leadership as well.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.