Is Great Marketing Really Great or Just Lucky?
Common wisdom says marketing students and professionals alike should study the steps that are taken by high-performing organizations to understand what they do well and how they could do even better. Surprisingly, that actually might be a very real mistake.
The reason for this is two-fold:
1. it’s nearly impossible to qualify, let alone quantify, what makes for a truly successful best practice as it relates to marketing; and
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.