Increasing Marketing Campaign ROI with Variable Data Imaging

When COF/Control-o-fax was born in 1948, it was much harder to design and print marketing communications. Graphic designers didn’t have computers where they could load graphics and print them on paper within seconds. Offset printing began to gain steam in the 1940s and further in the 1950s due to improvements in ink, paper, and plates. However, variable data imaging was still light years away. Fast forward to 2012 and COF/Control-o-fax now offers variable data imaging which takes direct marketing to the next level.