If I knew then what I know now in cross-channel marketing
I’d like to introduce myself. I am Mark Gottlieb, marketing director of COF/ Control-o-fax, a Waterloo, Iowa based business specializing in printing, marketing, and office supplies. I never thought of Iowa as a place for cutting edge marketing until I joined COF…boy was I wrong!
This leads me to tell you about a new cross-media, variable data one-to-one marketing service COF now has which provides solutions to help businesses create and manage highly-effective direct marketing and cross-media campaigns. It utilizes software that allows businesses to uniquely leverage customer information to achieve dramatic returns on their marketing investments. This service consists of a powerful cross-media marketing solution spanning print, web, e-mail and mobile communications, web-to-print software for e-commerce-enabled storefronts and marketing analytics for the tracking, analysis and refinement of live campaigns.
Today’s preferred channels for communication have created new consumer behaviors. Effective marketers are using print and new media to effectively reach their customers with targeted, one-to-one communications. Offering cross media communications allows you to expand your business and capitalize on this growing market. Implementing cross-media campaigns allows you to reach consumers across print and digital media channels with consistent messages that are most relevant to each individual recipient -- in content, presentation, timeliness and channel. Our new cross-channel marketing service allows you to create campaigns that are state-of-the-art for each media channel – in design, content, interactivity and data-integrity – guaranteeing highly-consistent messaging and branding across all channels in the media mix.
The best part about being at COF besides the friendly, knowledgeable staff is the ability to offer variable printing along with the services shown above. I keep thinking what can we do to top this, and at COF, I’m sure we will.