If color management is important to you…

Quick, can you recall the last time you made a purchase? What did the ad look like?

Tests show that color images hold the consumer’s attention for two seconds or more, while black and white images sustain interest for less than two-thirds of a second. Color is important to our customers’ brands, products, and materials. It is a part of our daily lives. Therefore, achieving consistent, accurate color reproduction is essential to our industry. Color is perception, and as part of our commitment to serve this industry, one of the valuable resources we offer is to help you gain control and improve your management of color.