In honor of Valentine’s Day, I want to talk about something that I love, content marketing. It’s really not a new concept, in fact, if you look back over the years, content marketing has been around for generations. “A History of Content Marketing and Its Use Today,” is a great article published in the Guardian Liberty Voice back in September 2013, in which the author highlighted a classic example of content marketing dating back to the 1800s. He pointed out that some of the first farmers almanac contained useful information in articles that are not so different than the blogs we read today. Although fascinating, the history of content marketing is not why I love it so much; the truly great thing about content marketing is that it allows any business to connect and engage with a target audience on a multitude of platforms, enabling that business to organically drive sales through transparent, valuable, informative and educational content.
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- Business Management - Marketing/Sales
John Foley Jr. is the CEO of interlinkONE and Grow Socially. John and his team help printers get on a strong path to marketing success. Their approach includes software solutions, consulting, Website development, marketing audits, and strategic marketing plans. interlinkONE’s software solutions for the print industry include their marketing automation platform, MAX, and ilinkONE V8. Learn more about MAX: Marketing Automation. Executed. by visiting MarketWithMAX.com, John at JohnFoleyJr.com, and his companies at interlinkONE.com and GrowSocially.com.