How You Serve Print Buyers: Make This List and Check It Twice
While we’re speaking of lists, wouldn’t it be a good time to ask your customers for their 'wish lists' for 2015? Ask them in a friendly, personable way, letting them know your intent is to try your best and deliver in 2015.
The good news is that you won’t have to don a red suit and squeeze down chimneys to deliver these gifts. But I assure you, customer satisfaction and loyalty will color your new year a rosy one indeed.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com