How You Know if You Have a Strong Strategic Plan
We’re often asked by CEOs, “How do I know if my company has a strong strategic plan?” Followed by, “If my company doesn’t have an effective strategy, how the heck do we go about getting one?”
In the world of strategic market planning there are hundreds of theories, but, luckily, there are a few tools you can use to check your strategic plan quickly. We’ve included here a handy set of references that will help you benchmark your strategic program and also highlighted a “before and after” case study of a middle-market business-to-business company.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.