How to Stop Losing Customers in Your Printing Business
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In addition, printing companies have three substantial advantages over other small businesses and the retail consumer.
- First, the resources for communicating via print are available to them at wholesale cost.
- Second, the first printers to start sending print newsletters, (the early adapters,) will immediately stand out in the crowded, commoditized printing industry.
- Third, the launch of Newsletter Marketing for Printing Companies makes it possible for commercial printers and copy shops to commit to sending a print newsletter without having to commit more than a few minutes a month in prep time.
Yes, as a printer you should absolutely continue to address those customer service problems that lead to customer retention issues. Yet as the study shows, if you are not communicating regularly with your clients, you will lose as much as 15% or more of your customer base each year. So why wouldn't you use one of the most potent weapons you have, which is the power of print itself.
Go explore the rest of the Technifold USA Bindery Success Blog for more articles of the printing business.
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