How to Market Your Business on LinkedIn
LinkedIn is different from other social networking websites because it specifically caters to professionals who want to build connections, network and get industry news and updates from insiders. The average household income of a LinkedIn user is $109,000 and you can target by industry, job function, seniority, company size and more. It's not enough just to have your company profile on LinkedIn. If you want to take advantage of the power of this incredibly effective network, you need to be smart and strategic. Here are eight tips to make best use of this community for growing your business.
1. Connect the company profile with all the team members' profiles:
This will give your company profile additional exposure in their personal networks and could be the starting point to build momentum and interaction.
2. Remain active by sharing weekly updates:
To keep your LinkedIn connections interested in your company, it is important to maintain a continual dialogue.
One way to do that is by sharing regular updates that could be new blog posts, external communication, press releases, company events, etc. These posts can have text and can be linked to websites, images and even YouTube videos. Your connections will get the updates on their home page. Once any LinkedIn member comments on, likes, or shares them, his or her networks will also see the postings.
3. Use LinkedIn groups to meet target audiences:
One of the key strategies to reach out to specific groups or communities and start conversations is by joining LinkedIn groups. LinkedIn Groups recently got a major upgrade with the new LinkedIn mobile application. Actively participating in discussions has become much more convenient now. I find this most useful to keep the company visible with potential decision makers. You can join up to 50 groups, but can better focus on five groups at a time. Earn the trust of group members by sharing relevant, resourceful content that is about increases knowledge rather than promoting your products. Ask questions and respond to comments to take your conversation to the next level.