How-to: Expand Your Audience Reach with an Instagram Contest

I am a fan of practical, how-to articles, especially those that present a process with a payoff, and that take time to discuss the pros and cons of various approaches. So, when I read Krista Bunskoek’s article on Social Media Examiner’s blog about running successful Instagram contests to expand your audience reach, I was immediately intrigued.

Bunskoek, a content marketer at Wishpond, outlines the pros and cons of three Instagram contest types, and then dives right into the specifics of running the contest type you choose and provides a guide through the process of a successful engagement campaign.

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