How the iPad Will Change Publishing Design
iPad+publishing=evolution
“It may well be the saving of the newspaper industry,” publisher Rupert Murdoch proclaimed. His reasoning was that it would make it cheaper to distribute content to a broader audience, including driving down costs such as paper, ink, printing and trucks.
"It has all of the visual impact of paper, enhanced by interactive elements like video and animated graphics," Chris Anderson, editor in chief of Wired said. "We can offer you a history of Mars landings that lets you explore the red planet yourself. We can take you inside Trent Reznor's recording studio and let you listen to snippets of his work in progress. And we can show you exactly how Pixar crafted each frame of its new movie, Toy Story 3."
With three million units sold in less than three months, and who knows how many since, it is safe to say the iPad is here to stay! For many it is the second coming, as if the printed word never existed before. Still others joke about how they fit the oversized iPhone in their pocket. One thing that is clear is the impact of the iPad on the publishing industry, even in its initial stages. Industry leaders are quoted left and right that the evolution has begun.
