How Small Businesses Can Market Events with Low Budgets
Use eye-catching flyers
Create simple but eye-catching flyers with headings and pictures. Be sure to only include the need-to-know info so it won’t be too cluttered. Print flyers on colorful paper and you won’t have to spend money on color printing. Post around town on bulletin boards or anywhere you think might reach your target audience, such as where pedestrians or cars stop. You can also put up signs directing people to your events. Sometimes beverage companies will donate free banners to help promote.
Many shops will display your information in their windows if you are not direct competitors. Don't forget libraries, office noticeboards, cafes or Laundromats—basically anywhere people gather and there is a board or space for information.
Take advantage of free ad spots
Place ads on public television and cable community channels that will announce your events at no charge. Also consider community radio stations. With advance notice, they will often announce your event on air. Check out online events calendars that will allow you to post your events free. Most local councils produce very detailed bulletins telling residents what is happening and have sections on upcoming events. If you are well-organized and provide long enough lead times, you can get your events listed in publications that are delivered to all the homes in the area. Which other low budget marketing tactics have you used for your events?