How Small Businesses Can Market Events with Low Budgets

Events are a great vehicle to drive leads, build brand awareness and establish thought leadership. Here are some smart and inexpensive ways to use various media channels to market your events.

Use newspaper space wisely

When you advertise in the newspaper, you reach everyone that reads it. That means you are paying for a lot of views from people who are not your target audience. Instead of spending money on ads, look for space in the calendars of events—both the online and the print editions. You’ll reach readers who want details on events and therefore are better prospects for yours. Listings are usually free or very inexpensive.