Spotting a Print Buyer by Title
I recently spoke on “The New Rules of Print Buying” at PIA/SD’s (Printing Industries Association of San Diego) PIA Expo 2011 event. A comment made by an attendee later that day made a big impression.
“We don't deal with print buyers,” this print company executive remarked, “we deal with production managers.”
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com