How Printers Should Make Their Websites ‘Social’
People lead interesting lives. Share just a taste on your website. It will “relax” the site and make your firm more personable. And P.S...Blogs can be 100 words, you know. You don’t have to write a novel.
4. Lighten up and use humor. There’s nothing wrong with humor woven into a company’s site. You can do it with content or graphics. You can have contests or run cartoons. Of course you’ll be tasteful. Of course you’ll get noticed.
These steps are SO easy to do—and they don’t require having a social media strategist or chief blogger on staff. Printing companies need to make these “phase 1” improvements to their websites before going overboard with major social media overhaul plans.
Contact me if you want help taking these four simple steps.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com