How Printers Should Make Their Websites ‘Social’
Printers shouldn’t get bullied into thinking they have to give their websites an Extreme Makeover in order to be contemporary. Should you participate in the leading social media platforms, such as LinkedIn and Twitter? Yes.
Setting up accounts in both places is easy and free, and incorporating your accounts into your website is simple. When I see those little buttons on a home page, I think to myself, “Cool. This company gets it.”
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com