How NOT to Approach Strategic Marketing
There are ways that you can absolutely guarantee that your strategic marketing and related communications will be ignored by your key prospects.
During a recent brand review, I came across a prospective customer who had been contacted by our client and had formed quite a strong opinion about our client’s communications. Here’s an abridged version of what the prospect had to say that illustrates what NOT to do when marketing to prospective customers.
- Categories:
- Business Management - Marketing/Sales
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.
