How to Measure Your Landing Page’s Success
For the past two weeks, FEI marketing guru Marka has provided marketing greenhorn Lucy tips on writing and designing landing pages for FEI’s marketing campaigns. This week, Marka gives Lucy some pointers on how to measure their landing page’s success. Remember, fire = print.
Lucy arrived in Marka’s office to find her watering a couple of potted plants on her window ledge. The plants were big, tall and as colorful as an Olympian sunset.