How to Break Through in a Crowded Marketplace
Create content that is uniquely your own. One simple way to stand out from the crowd is to not sound like everyone else. Make unique statements that no one else is making. Show photos of your products in action in the applications where they are used. Avoid sterile product photographs.
I think it has to do with time and budget why so many companies avoid this. But at the end of the day, a simple product shot that looks like millions of other simple product shots is not going to break out from the fray.
The idea is to figure out the single-most-important core idea that makes your brand stand out and market that against all points of contact throughout your strategic marketing. It’s not an easy assignment, but without it, you risk putting your brand messaging into a sea of new media channels with little to no impact.
The two keys are strategy first, content second.
Tom Wants to Hear Your Branding Issues:
If you are a printing company, or product/services company serving the industry, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.