Hiring the Right People
Lastly, experts practice. There are no shortcuts and luck is not a strategy. Markets are efficient. Some do better than they should and others worse, but in the end, if you want to win, you need to do the work.
Most companies seek to have as many experts as possible, and to that end, here are a few things we can do to achieve that:
- Provide 360 degree feedback and consistent reviews for employees. Be deep and thoughtful about it, and ensure that everyone within the organization is as well. Experts seek feedback that can make them better, and they tend to cluster in good organizations.
- Seek those with a passion for the position and the industry. If experts are made through hard work, it’s safe to say that only those with a love for print will have the determination to do the hard work necessary to become an expert.
- Develop a roadmap and support system for professional growth. Experts seek to compete at the highest level, so equip them with a mentor, challenge them, and be clear about their path through the organization. Without this clarity, experts will seek a more compelling challenge elsewhere.
- Hire people smarter than you and don’t be insecure about it. A’s hire A’s and B’s hire C’s. It’s easy to tell one organization from the other, especially if they’re publicly traded.
The study of expertise and success reveals many lessons we can apply within our organizations. In our industry, the balance sheet might be dominated by hard assets and heavy equipment, but our success will be determined by the people making the decisions about those assets and those driving the return on them. In these challenging times for our industry, we all could use as many experts as possible to plan our next moves.
A third-generation printer, Dustin LeFebvre delivers his vision for Specialty Print Communications as EVP, Marketing through strategy, planning and new product development. With a rich background ranging from sales and marketing to operations, quality control and procurement, Dustin takes a wide-angle approach to SPC