‘Hard-Working Printer Does Everything but Sing’
Send out an e-blast and/or a direct mail piece to all of your customers, former customers, suppliers and warm prospects. Offer to give them a plant tour to show off your new capabilities.
Take advantage of newer media to boast. Do a short video and post it on YouTube. Tweet about your new services. Share the news on LinkedIn and on your corporate Facebook page.
It’s a given that your capabilities should be highlighted in your customer newsletter (analog and digital).
Send out a news announcement to relevant media and journalists.
Make sure all of your sales reps know to promote your new capabilities whenever they connect with their customers. Every ‘customer-facing’ employee should be on the same page, by the way, including your CSRs.
Yes, you’re a hard working printer, not to be confused with a desktop device. You know it. I know it. Keep spreading the news so your market knows it.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com