Get Past the Online Clutter with Print Marketing
It seems like online marketing is the new darling of the advertising world. There’s endless discussion of how to optimize your website for search engines, keep top-of-mind with email marketing campaigns, and harness the power of social media to grow your business.
But does email live up to the hype?
Email Marketing Costs
Though email seems like a cheap alternative to print marketing, there are hidden costs associated with using email for marketing purposes. Email is not a free service, especially not once companies invest in applications like Constant Contact and other tools. It also has hidden costs, such as the threat of data breaches and the time and money it takes to resolve them. Such breaches can also be detrimental to a company’s reputation.
Many companies believe that since email uses no paper, it is an environmentally-friendly way to market their businesses. However, it takes a lot of power to run the data centers that house email servers, and even more electricity to cool the rooms that rows and rows of servers heat up. After considering these factors, digital printing can be a greener product.
Aside from operational costs, the return-on-investment on email marketing campaigns is not always profitable. Email users have been bombarded with online offers in recent years. The saturated market makes it difficult for any individual company’s email offer to stand out.
One marketing expert decided to test the effectiveness of email marketing. She created an offer and sent it to half her recipients by mail and to the other half by email (the text and graphic on the print and email offers were identical). The response rate for the print offer was twice that of the email one.
Tap the Power of Print Marketing
Print marketing can increase the number of responses companies get from a marketing campaign. Many recipients who are tired of the barrage of email offers appreciate a well-designed printed offer or promotion. Companies can also take advantage of other print media, such as posters, catalogues, and brochures, to connect with recipients.
Additionally, printing, especially digital printing, is environmentally friendly. Companies only need to print as many copies of their advertising piece as they need. The ink and other materials used in digital printing are often byproducts of other industries, reducing waste.
If you are ready to learn more about how digital printing can help you increase advertising response rates and maximize your marketing dollar, contact Matreks Printing today at 952-746-4010.