Four Tips to Make Your Next Webinar a Success
The important aspect is to know what you are going to cover from A to Z and do it in a deliberate way. Off-handed remarks and side bar comments usually detract from the overall discussion.
Experienced speakers will tell you one of the most important dynamics any speaker needs to establish is a rapport with the audience. The more two-way the communications feel the better.
One quick way to engage a webinar audience is to take quick surveys throughout the webinar and immediately report the findings. Examples such as 25 percent of you think we should do this, while 69 percent think we should not do that, etc., create an environment of interaction. This can draw your audience into the webinar and make it a much more enjoyable experience.
The Bottom Line
Most companies would acknowledge that offering webinars would help their overall sales and marketing effectiveness, but few conduct them on a routine basis, if at all. If your sales are not where you would like them to be, perhaps you should consider new go-to-market strategies, beginning with an effective monthly webinar. One thing is for sure; that will provide your company something new to talk about and give you a platform through which to become more relevant in the eyes of your key prospects and customers.
Tom Wants to Hear Your Branding Issues:
If you are a printing company or product/services company serving the print-media market and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Follow MarketCues on Twitter for branding and social media tips, as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.