Following Through on Customer Feedback
About a month ago, I noticed an addition to the ladies’ locker room at my health club. A wooden Suggestion Box sat on the main table alongside a stack of blank note cards and a sign inviting customer comments. So I took advantage of the offer and made a suggestion.
I thought nothing more of it until I got an e-mail from the gym. It was sent to all members using the ladies’ locker room and listed every single action the club took in response to member suggestions. There, about a third of the way down, was mine: Make People magazine available. (Yes, I’m among the millions of people who love People. Admit it: you do, too.)
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com