Following a 12-Steps Program to Sustainability
Formal 12-step programs are based on a set of guiding principles outlining a course of action for recovery from addiction or other behavioral problems. While not following the true form of the 12-step method, the actions outlined in the “12 Steps to Sustainability: How Every Company Can Implement Sustainability to Improve the Bottom Line and the Environment” report are intended to reduce environmental impact and “other behavioral problems.”
• Define their sustainability strategies,
• Deliver a positive, sustainable image,
• Gain credibility, trust and respect, and
• Measure the results of their green initiatives and actions.
Gail is a nationally recognized speaker on a wide range of subjects and brings enthusiasm and a unique blend of experience to the podium. As an industry analyst and journalist contributing to publications in the United States, Canada, India and Brazil, she has covered a number of beats, particularly sustainability in printing and mailing, print on demand, variable data printing and direct mail.