Five Tips for Ordering Online Ads
1.Logos and Images
- Send logos that have good resolution. Vector artwork in Adobe Illustrator or .EPS format is preferred because these files can be scaled to any size without loss of clarity.
- If this is not possible, at least make sure that the logo you submit is not too small for the specific design you need.
- When ordering animated ads, limit the number of images to avoid blurriness. Ads should only have three or four images because any more than that will mean downgrading the image quality, which can be noticeable.
2. Look and Feel Communicate how you would like your design to look in general. Other information that is useful is your brand colors or preferences for overall color schemes and main images to feature (or send images or reference samples). For example, "We are an exclusive jewelry maker and this ad needs to look very upscale. Please use icy blues and silvers."
3. Copy Write the copy exactly the way you would like to see it written in the ad. So if there if there are punctuation marks, include them. If a certain word or phrase should be in all capitals, state that. Indicate the main headline and differentiate it from the minor copy. If you are sending in a document from which text should be lifted, be specific on which copy needs to be included, ignored and included if there is space. This helps a designer to prioritize what is important to you. But remember that designers are not copywriters. They see text as blocks of information to be moved around to create space and can't edit for you.