Five Simple Ways to Increase Your Brand’s Impact
As of 2013, there were approximately 10 million brands in the world with one billion Websites that are active. That’s clearly a lot of brands providing potential customers with a huge number of choices. With an average daily exposure of 170 advertising messages there is a good amount of messages battling for mindshare for a customer’s attention.
The sheer size and magnitude of this situation makes it easy to feel overwhelmed for any brand owner. That said, there is no better tool for building your brand than a clearly thought out strategy that brings high value to customers with whom you would like to start doing business. By spending the time to develop a winning strategic plan you can establish a high-value brand within your target marketplace.
Here are five quick, innovative, DIY ways to improve your brand’s performance.
1. Determine your core strategy for all messaging
To increase the impact of your brand and its exposure, incorporate content-rich value that will attract the most interest among your target customers. Since much initial attention comes from a wide variety of sources—especially when a potential customer is considering your products or services for the first time—you want to make sure you’re presenting the most compelling advantages that your brand offers. When determining optimum strategies, it is critical to select one primary strategic advantage and build all of the supporting benefits from it, versus presenting a long laundry list of services.
2. Improve your brand’s social media presence
Your social media outlets should function as an extension of your brand. Not the other way around. Whatever you have defined as your brand’s personality and profile should be actively marketed the same across your entire brand enterprise. Far too many brands are promoted differently in each of their media outlets thinking that “variety if the spice of life!” Nothing could be further from the truth. The key to increasing your brand’s presence is integrating one primary message among all of your social media outlets to present a strong, unified brand presence.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.