Five 'Must Haves' to Win Big Deals
3. Print buyers want references and to scan testimonials for familiar companies, people, industries, etc. You must have an easy way to post positive testimonials to your Website continuously. Again, these can be gathered through your survey process. Overwhelm those looking at your Website with dozens of testimonials a month that feed from your survey process. There is no reason why a $1 million printer can’t get at least 10 fresh testimonials per month with no effort by leveraging an online survey process. Don’t forget to put a date stamp on every testimonial when placing on your Website. Let them know that the testimonials are not from 10 years ago and the cherry picked ones, but instead recent customers that are WOWed.
4. Print buyers will throw out a wide net to their LinkedIn or Facebook community asking for printer recommendations. Make sure you are participating in these places and have a nice company profile. If they put your name in the search for LinkedIn or Facebook they should see a nice profile with active participation.
5. Print buyers will type your company name or the words “printers city state” i.e. “printers Chicago IL” into the browser search bar to see what comes back. What will they find? You hope the search results reveal lots of positive references to your business, and the online reviews on Google Plus or Yelp! are right there on the first page. Make sure you preserve your brand with pushing five star reviews, posting relevant content to your Website, and pushing out press releases or articles. Put your best foot forward. It is a new ballgame. Well a five-year-old ballgame that is not going to end soon.
Keep in mind you must stake claim to your Google Plus company profile and build out your company specific social media pages. For most printers they put a radius around their shop and look for any business within that territory. Do the same thing online so they find you in that online radius. It is now the cost of doing business. If you can’t do it yourself, find someone. Many companies out there will manage this for you, but make sure to do a background check on them! Make sure they are covering all THEIR bases. Good luck.