First Impressions are Overrated
Don’t let clichés get the better of you. You have heard it many times before...You only get one chance at a first impression.
A solid brand strategy would plan both the first impression and the many other interactions a prospective customer will have with the company through becoming a customer. A great brand strategy will anticipate customers’ primary interests so they can assist them completely. That’s what makes for strong customer relationships.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.