Effective Websites: Just The FACS

Last week, FEI marketing guru Marka taught marketing greenhorn Lucy how to grow FEI’s broadcast email list. This week, Marka goes over the four key elements of an effective website. Remember, fire = print.

Marka stood before the rest of the FEI tribe—Numo, Zoot, Org and Lucy. She had picked up olive-flavored donuts for the morning marketing meeting.