How NOT to Impress a Prospect
Short and sweet, with a hint of why your company’s different. Speak clearly. Keep it short. For Pete’s sake, nix the equipment list. It has no place - NO place - on a voice mail message when you cold call.
Long regarded as a print buyer expert and trade writer, Margie Dana launched a new business as a marketing communications strategist with a specialty in printing and print buying. She is as comfortable working in social media as she is in traditional media, and now she’s on a mission to help clients build customer communities through carefully crafted content. Dana was the producer of the annual Print & Media Conference.
Although she has exited the event business, Dana is still publishing her Print Tips newsletter each week. For more details and to sign up for her newsletter and marketing blog, visit www.margiedana.com