Doing the Active Listening Exercise Circuit

• Visualize as you listen. Converting the speaker’s words into pictures puts details in perspective, improves retention and increases comprehension.

• Listen for bottom-line information. Every time you listen to a buyer, you should come away with some basic, bottom-line information, such as the main idea of the communication, the details or opinions provided to support the main point, and the conclusion or action required.

• Listen analytically. Research shows that most people speak at a rate of 150 to 180 words per minute, and think at a rate of 600 to 800 words per minute. That gives the listener plenty of time to identify parts of the message that require clarification.

• Practice message-checking, which increases the likelihood that the listener will remember the message. After a message is received, visualize it, then paraphrase it with statements such as, “What I hear you saying is...” or “Let me get this straight, you are saying...” This allows the speaker to verify the accuracy of what the listener heard.

• Give verbal and non-verbal feedback. Clear up questions, clarify doubts; use consistent facial expressions to avoid confusing the speaker; avoid interrupting or finishing the speaker’s sentences; do not glance at your watch, yawn, stretch or close up materials while listening; and position your body in an attentive manner, turned toward the speaker, sitting straight or slightly leaning in.

• Increase your listening capacity and expand listening experiences. Attend lectures, listen to technical presentations or participate in professional seminars so you can practice your listening skills.

A Year of Selling Profitably
By Harris M. DeWese with Jerry Bray
Employ techniques and tools that turn weekly sales meetings into energetic learning experiences, resulting in a more enthusiastic, more motivated, and more effective sales force. Understand how these techniques and tools required to build successful marketing, sales and, ultimately, profits, will help you achieve “A Year of Selling Profitably.” Click to order a copy.