Does Anyone Print Valentines in 2012? In the US?

Today a WSJ article grabbed my attention, it described a new e-valentine service called Paperless Post .  See http://prnt.in/ZYK  With an estimate of 150 million paper valentines, the e-valentines are now available to impact the second largest card holiday in theUS.  The article raves about the ability to create a “paper-like experience.” I checked out the quality of the visuals on the site—very nice.  A few YouTube videos, demo how to use the site to create the cards for free. The Hirschfeld founders raised more than $6 million from angel investors to start this venture.  In December 2011, over six million pieces were sent.  There is both free e-cards and pay e-cards.  The average cost for a card is 19 cents, up from 13 cents last year. No postage is involved and the card is personalized.  Good margins if you can get them!  Is there any good news in the encroachment of another area of the card printing business?  The only thing I could think of was that the founders are Americans who are hiring graphic designers. Is there any good news here for US print markets in cards?