Do You Have the Right Customer-Engagement Goal?
Blending your social-media program with your in-house data and finding ways to make your communications direct to each customer is the best way I know how to grow a business. What you should most care about is not only how many people visited your website, but, rather, how many of those visitors responded and engaged in a conversation of some sort.
The more engagement, the more meaningful your business development program will be. And the more engagement you can promote, the higher the value your social-media program will obtain.
The reason the majority of social-media and marketing programs are ineffectual is because their tactics are often mixed and focused on numbers, rather than clients needs, interests and wants.
Tom Wants To Hear Your Branding Issues:
Tom Marin, Managing Partner of MarketCues, wants to hear from you! Follow MarketCues on Twitter for branding and social media tips - as well as the latest trends. Tom also welcomes emails, new LinkedIn connections, calls to 407.330.7708 or visit www.marketcues.com. How can he help solve your branding issues?
Note: If you are a printing company or product/services company serving the print-media market, and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.