Do You Have a ‘Customer Value’ Definition?
Smart marketers will incorporate the above four concepts into their ongoing marketing communications so they can more intelligently mix it with their financial considerations. Ask questions such as:
- How large should our marketing budget be?
- How much emphasis should we place on each of our specific products?
- Which products should we invest in heavily to bring to market and which ones should we lose altogether?
These and many other related questions are more easily answered if a customer value definition has been formulated. Perhaps that’s the most important value of all is knowing your customers so well that you can project what they will and will not purchase from you this year and next.
Tom Wants to Hear Your Branding Issues:
If you are a printing company or product/services company serving the print-media market and would like to be considered for a feature in this blog, please contact Tom Marin for an interview.
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Tom Marin is the Founder and President of MarketCues, Inc., a national consulting firm. He has worked for some of the world’s largest corporations and middle-market firms. Tom’s focus is to help CEOs drive their strategy shifts and strategic growth programs. Follow MarketCues on Twitter. Tom also welcomes emails new LinkedIn connections or calls to (919) 908-6145.