Do You AIDAR?

Last week, the Fire Enterprises, Inc. (FEI) tribe used a SWOT analysis to determine the strengths, weaknesses, opportunities and threats facing their business today. This week, Lucy explains how AIDAR demonstrates each step of the sales/marketing process. Remember, fire = print.

“Planning for product development success isn’t difficult,” Lucy said, “as long as our marketing program is designed with the AIDAR buying cycle in mind.”