Do Print Buyers Lie?

Still many print buyers would agree that honestly is the best policy. One buyer says “If the job is not awarded due to price than normally it is a service issue. . .and I try to tactfully communicate these types of issues to give the vendor an opportunity to address them in the future.”

In any case, one of the problems with this untruth is that printers often have the impression that print media buyers are just looking for the cheapest price. Given the results of this poll, this may not be the case.