Designs of the Quarter: Pre-Media and Print Ads
Check marks the spot—in coffee beans on the cover of this menu, which is an interesting device to incorporate the main product in the design in a fresh way. It is reinforced by the coffee cup at the bottom. The brown, black and white color scheme works well for a coffee-oriented restaurant and the layout is clean and easy to read, despite there being a lot of text.
Trackside Donut & Café
This flyer uses coffee beans as well but in a different way at the top. The colors again suit this type of menu. The most effective element is the coupons at the bottom. Because they are light in color in comparison to the rest of the layout, the eye is drawn down to spot the great offers that incent the viewer to give the new place a try. Small images of donuts and other items demonstrate the variety offered by the restaurant.
The use of the hands in this community service ad implies caring, and the orange and blue type is eye-catching. The same focus on community is repeated at the bottom, continuing the use of orange and blue. It is well-designed because, if you get nothing else, you catch the hands, headline, and logo—meaning the message comes through loud and clear.
Susan L. Chocolatier
This ad also features holiday themed colors and puts the accent on the products, suggesting what a good idea it is to give chocolate as gifts. The chocolate-dipped strawberry is large enough to draw the viewer in, point them toward the gifts for sale and start them salivating!